When you think of your business’s signage, your mind likely goes to the traditional brick and mortar kind. After all, the power of a well-placed and well-designed exterior sign is unparalleled in its ability to attract customers in person and inspire them to interact with your brand. However, the world of sign design is far from simple, and every detail matters in your business’s signage strategy. That is why it’s so important to work with a sign expert. The right team can help you create a professional look for your building’s exterior signs, whether they are back-lit channel letters or carved dimensional lettering. They can also offer you supplemental signage accessories, such as decorative sign headers and T-straps, base caps, post finials, iron scrolls, and more, which can make your business stand out from the crowd.
A key piece to designing an outstanding outdoor sign is the wording, and not just because it needs to be readable. The words and graphics on your sign should speak to the primary purpose of your company, as outlined in your branding strategy. They should also convey your brand’s personality and atmosphere, which is a crucial element for engaging your target audience.
The right type of font is also important, and it should be easy to read. A good rule of thumb is one inch of letter height for every foot of visibility you want, and the accepted industry standard is 7-point font for optimum readability.
Another consideration is color, which can elicit a variety of reactions and responses from the viewer. For instance, a red or yellow sign can stimulate your customers and draw attention, while greens and blues tend to be more soothing and calming. You may even choose to use a black or white background for contrast purposes, depending on your overall branding strategy and the desired response from potential customers.
Ultimately, the main goal of any business is to attract customers and encourage them to interact with your brand. The best way to achieve this is through eye-catching, memorable sign designs. With the right kind of signage, you can leave a lasting impression on potential customers, which will lead to increased customer engagement and repeat business.
In addition to attracting customers, exterior building signs can also communicate your business’s location, hours of operation, and contact information. This helps to ensure that your customers can find you and avoid frustration during their visit or commute. It is important to keep in mind that your customer base may be composed of people who are shoppers, patients, investors, clients, or drivers, and each of these demographics responds differently to different types of signage. A well-designed business sign can deliver the results you’re looking for, whether it’s a temporary office reopening sign or a permanent monument or LED sign. Regardless of what you choose, your sign company will ensure that it suits your branding strategy and fits in perfectly with your exterior design aesthetic.